Joe Robison - A Legend

If you have ever ridden down International Speedway Boulevard in Daytona Beach you may have noticed Robison Motorcycle Sales and Service.  It’s a small shop with a long and rich history.   The owner, Joe Robison, served as the local Harley dealer from 1962 until he sold the franchise to Bruce Rossmeyer in 1993.
Joe grew up in Warren, Ohio and at 15 years of age began racing a Harley WR45 with a hand shift.   Around the age of 19 he raced in Michigan in the Jack Pine Sportsman and even raced on the beach in Daytona!  Motorcycling was evidently in his family’s DNA as his brother owned a Harley dealership in Ohio where Joe worked. 
In 1962 Harley offered him the franchise of his own in Daytona Beach, and since his wife was originally from Florida getting her to move was an easy sell.  He first took over the dealership that was located on Bulow Road, but shortly thereafter he moved it to International Speedway Boulevard where he remains in business today.
During his 31 years as the HD dealer his shop was always active in racing.  The factory team would prep their race bikes at his shop, and many nights were spent burning the midnight oil getting ready to race.  It was common to see Joe in the pits during a race keeping things running smoothly.

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